IAMZAY – Apparel Brand Acceleration
Challenge: Low visibility, high competition in the fashion category.
Solution: Optimized listings, influencer campaigns, and Sponsored Brands strategy.
Service Category
Tools & Home Improvement
Sub-Category:
 Furniture Pads
Client:
IAMZAY
The Tools & Home Improvement market in the USA is valued at $260.5 Billion, with
Furniture Pads accounting for 8% (20,840 M USD) of the Total Proportion. The
Selection of Furniture Pads as a product was based on a comprehensive analysis of
the category, yielding several key findings:
PRODUCT ENANCEENT AND QUALITY CONTROL
Marketing Strategy Applied
Launching a new product in a highly competitive environment demanded meticulous planning and execution. Our marketing strategy encompassed the following key components:
QUARTER WISE CASE STUDIES
QUATER # 4 - 2022
Month
Revenues ($)
Gross Profits ($)
Net Profits ($)
November
5734
-650
-2454
December
9751
-49
-4193
Total
15485
-700
-6647
QUATER # 1 - 2023
Month
Revenues ($)
Gross Profits ($)
Net Profits ($)
January
40261
6687
4488
Febuary
32364
4401
2082
March
34226
5483
4909
Total
106852
16573
11481
QUATER # 2 - 2023
Month
Revenues ($)
Gross Profits ($)
Net Profits ($)
April
29321
4818
3042
May
7711
1091
149
June
6088
1631
1081
Total
43121
7540
4272
QUATER # 3 - 2023
Month
Revenues ($)
Gross Profits ($)
Net Profits ($)
July
39382
7074
6524
Augut
63208
10022
9472
Total
102591
17096
15996
GROWTH EXPANSION PLANS
